Five ways to turn sustainability into a commercial advantage.
Strategy, brand and product consultancy for fashion, footwear and textile brands, from people who have done it inside Nike, adidas, ASICS and Decathlon.
Three ways brands come to us
Chasing the competitive edge?
Established brands after relevance, new categories or a sharper position.
START WITH
Feeling the pressure to catch up?
International brands selling into the EU, facing new product legislation.
START WITH
Building sustainability in from day one?
Founders and start-ups shaping brand and product from scratch.
START WITH
Our Hands-ons Consultancy Services
Foresight + Insight
Know what’s coming and what it means for you.
We track the trends, technologies, consumer shifts and legislation shaping your category, then translate them into clear decisions for your brand and product teams.
WHO IT’S FOR
Brands planning ranges, entering new markets or facing new legislation.
WHAT YOU WALK AWAY WITH
Custom trend report
Market and competitor analysis
Legislation updates, explained
PROVEN WITH
Jockey · Li-Ning · Nike
Pairs well with: Digital Product Passport · Product Design
Purpose-led Brand Development
Find your WHY, then build a brand that proves it.
We work with your leadership team to define what you stand for, then turn it into a positioning, identity and story your customers can believe.
WHO IT’S FOR
Brands repositioning, launching something new or going through change.
WHAT YOU WALK AWAY WITH
A clarified brand purpose
A brand North Star
A clear market position
Brand visual identity
PROVEN WITH
Decathlon · Goldbergh · Retraze
Pairs well with: Sustainability Storytelling · Foresight + Insight
Strategic Product Design +Development
Products designed from your purpose.
We design ranges and products that carry your purpose through to materials, construction and end of life, so sustainability is built in rather than bolted on.
WHO IT’S FOR
Product and design teams building new ranges or reworking existing ones.
WHAT YOU WALK AWAY WITH
Range and material strategy
Material development and production liaising
Minimal-waste and circular design solutions
PROVEN WITH
Penna · Nike · Asics
Pairs well with: Foresight + Insight · Digital Product Passport
Brand + Sustainability Storytelling
We help the world see the good work.
We turn real progress into stories people want to hear, with claims that are clear, credible and backed by evidence.
WHO IT’S FOR
Brands whose sustainability work isn’t landing with customers, or who are cautious about green claims, afraid to greenwash.
WHAT YOU WALK AWAY WITH
Sustainability narrative and messaging
Claims checked and evidenced
Content and campaign toolkit
PROVEN WITH
Retraze · Repass
Pairs well with: Purpose-led Brand Development · Digital Product Passport
Digital Product Passport (DPP)
Turn compliance into a competitive advantage.
We get you ready for Digital Product Passports and use the data to tell a richer product story, delivered in partnership with Repass.
WHO IT’S FOR
Brands selling into the EU preparing for new product legislation. Looking to leverage production transparency to grow brand equity.
WHAT YOU WALK AWAY WITH
DPP readiness assessment
Product data and supplier mapping
A customer-facing passport experience
DELIVERED WITH
In partnership with Repass
Pairs well with: Foresight + Insight · Sustainability Storytelling
Proven with the brands you know
NIKE
0% → 100%
Cotton fleece range moved to 100% organic cotton through minimal-waste design.
DECATHLON
Retailer → global brand
Full repositioning and new brand purpose, enabling a circular business model.
ASICS
Global top three
First global apparel collections through an aligned creative process.
Start simply
Start anywhere
Insight, brand, product, story or compliance. Each step strengthens the next.
The right expert, at the right time
A multidisciplinary global network, brought in where it adds momentum.
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![kerensa neale]()
Kerensa Neale
Founder & Creative
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![Sophie Lane]()
Sophie Lane
Story & Purpose
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![Fanny Helou]()
Fanny Helou
Design & Development
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![Tanja Brockmeyer]()
Tanja Brockmeyer
Growth & Strategy
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![Amanda Johnston]()
Amanda Johnston
Materials & Education
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![Euan Neale]()
Euan Neale
Marketing & Transparency
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![Stephanie Calvino]()
Stephanie Calvino
Repair & Talent
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![Joanne Jorgensen]()
Joanne Jorgensen
Footwear & Innovation
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![Robert Gatti]()
Robert Gatti
Footwear Design
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![Ben Hume Paton]()
Ben Hume Paton
Filming & Direction
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![Rachel Jefferson]()
Rachel Jefferson
Circular Design
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![Annika Andersson expertise in leveraging digital tools such as CLO3D and AI.]()
Annika Andersson
3D Design & Sampling
Fixed-scope packages from £10,000, or a tailored engagement built around your goals.
Brand Purpose Workshop
3 experts · 1 day
A North Star and a sustainable mandate.
Minimal Waste Design Workshop
3 experts · 3 days
Better material efficiency and margins.
Product Range Audit
2 experts · 5–10 days
A bird’s-eye view of the range, no duplication.
Positive Creative Process
2 experts · 2 days
Less subjectivity, clearer design.
Tailored engagement
Scoped with you
Any combination of the five services.
FAQS
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No. Most clients start with one and add others as the work develops.
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Everyone from founders building a brand from scratch to global names like Nike, adidas, ASICS and Decathlon. We shape the team and scope to fit your size and budget.
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We don’t manufacture, but we design with production in mind and work alongside your suppliers and development teams to get products made the right way.
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DPP requirements are being phased in by product category under the EU’s Ecodesign for Sustainable Products Regulation, with textiles among the first. A scoping call will show where your products sit on the timeline.
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A 30-minute conversation about where you are and where you want to get to. You’ll leave with a recommended first step and a clear idea of scope and cost, with no obligation.
Not sure where to start?
A 30-minute scoping call will tell you.
Empowering Positive change with our Partners:
