Meet the Team
An International, Multi-disciplinary, and experienced collection of professionals. Brought together by shared purpose and passion.
Kerensa Neale
Founder & CEO
The Founder and CEO of Full Circle Creatives and a visionary creative director with over 30 years of experience across global sportswear, fashion, and luxury brands. She specialises in building future-focused brands that combine commercial strength with responsible innovation.
After graduating with top honours in Fashion Design from E.D.Y.M in Madrid, Kerensa shaped performance and lifestyle collections for industry leaders including Nike, Adidas and Sergio tacchini. At Nike, she was an early advocate of sustainability in women’s activewear, embedding responsible design principles long before they became mainstream.
She went on to found The Source Ltd. in Hong Kong, building a global consultancy that united creative excellence with deep consumer insight. Her work with brands such as Levi’s, Li Ning and Philips Electronics demonstrated her ability to translate market relevance into compelling design and measurable growth.
In senior leadership roles at ASICS and Decathlon, Kerensa drove brand evolution at scale, from building leading women’s performance segments to redefining global visual identity with a strong sustainability focus. Her leadership is grounded in the belief that creativity and responsibility are powerful drivers of long-term brand value.
Stephanie Calvino
Repair & Talent
Trained in applied arts, art history, and product design, Stéphanie Calvino works at the intersection of culture and sustainable fashion. She designs initiatives that use creativity and repair-led thinking as catalysts for social impact, industry dialogue, and responsible transformation.
She has collaborated with leading cultural and academic institutions, including the MuCEM and Aix-Marseille University, developing programmes that connect design, education, circular practice, and societal change.
In 2016, she co-founded the Anti-Fashion Project with Lidewij Edelkoort, creating France’s first international conference dedicated to rethinking fashion’s economic and environmental models. She also partnered with Sébastien Kopp, co-founder of Veja, to establish a mentoring programme supporting disadvantaged youth into sustainable fashion careers.
From launching industry-shifting conversations to building employment pathways, Stéphanie’s work demonstrates how fashion, rooted in repair, talent development, and ethical practice, can drive long-term systemic change.
Fanny Helou
Design & Development
A graduate of Atelier Chardon Savard, Fanny Helou is a designer and product development specialist with experience spanning fashion design, brand development, and sustainable sourcing. She supports brands in building responsible, well-executed collections from concept through to final production.
She has collaborated with fashion houses and creative studios including Tony Ward, CTC Bureau de Style, Laure de Sagazan, and Finger in the Nose. As Design and Development Manager at Finger in the Nose, she led the expansion into adult sizing while integrating recycled and organic cottons to strengthen the brand’s sustainability strategy.
Alongside her leadership roles, Fanny founded a luxury textile accessories brand built around deadstock and leftover fabrics, deepening her expertise in circular design and material optimisation. She has also supported emerging labels such as Love and Let Dye, Barnie, and Noir Noir, guiding them through collection development, technical execution, and manufacturer collaboration.
From creative direction to prototype launch, Fanny oversees the full product lifecycle with precision and agility. Her approach combines aesthetic sensitivity with operational clarity, ensuring collections are both commercially viable and responsibly produced.
Amanda Johnston
Materails & Education
Curator and Educational Consultant at The Sustainable Angle, Amanda has led the development of the Future Fabrics Expo since its launch in 2010. She specialises in translating sustainable material innovation into clear, practical guidance for designers and brands, helping them make informed, responsible sourcing decisions.
With a background in design consultancy and education, Amanda bridges industry knowledge with accessible learning. She is co-author of Fabric for Fashion, published by Laurence King Publishing, a widely used reference across fashion education and professional practice.
She has developed online learning modules through FutureLearn and the University of the Arts London library, expanding access to sustainable materials education globally. She also continues to teach at the London College of Fashion, ensuring emerging designers understand the commercial and environmental implications of their material choices.
Amanda’s work is focused on one clear objective: enabling better decisions. By combining curation, education, and industry insight, she equips brands and creatives with the knowledge needed to embed sustainability into product development in a commercially viable way.
Ben Hume Paton
Filming & Direction
British Creative Director Ben Hume-Paton specialises in film, branded storytelling, and experiential content, helping global brands translate vision into culturally resonant narratives. His work spans commercial campaigns, documentary filmmaking, and immersive projects that connect audiences to innovation, design, and place.
He has collaborated with leading brands including Burberry, Honda, Jaguar Land Rover, and Nike, building a reputation for visually ambitious and strategically grounded creative direction. His early career in music videos evolved into award-recognised commercial and broadcast work.
Ben has contributed to major television productions including Top Gear and documentaries such as TT Legends and Jetstream, alongside leading campaigns at Gaucho Productions. His projects range from large-scale automotive expeditions to cross-disciplinary art collaborations, including a Berlin exhibition with artist Ryoji Ikeda.
More recently, he directed The Line: Saudi Arabia’s City of the Future for NEOM, reaching over 200 million viewers worldwide. With a strong interest in sustainability, architecture, and environmental innovation, Ben crafts films that balance cinematic impact with strategic storytelling, helping brands communicate ambition with clarity and purpose.
Tanja Brockmeyer
Growth & Strategy
A strategic growth leader with over 18 years of experience designing profitable B2B and B2C propositions. Tanja specialises in shaping go-to-market strategies for creative and strategic service businesses, helping organisations clarify their value, strengthen positioning, and unlock sustainable growth.
Her career spans influential roles at Saatchi & Saatchi and M&C Saatchi Group, where she refined high-impact sales and pitch processes, followed by leadership within corporate consulting at Dragon Rouge. She has also supported entrepreneurial ventures, including the launch of accessories brand Stighlorgan, strengthening her expertise in building commercially resilient brand propositions.
At Made by Many, she redefined the company’s value proposition and scaling framework to accelerate growth. Most recently, she transformed a legacy print manufacturing business into a technology-enabled studio, generating £1M in new revenue within its first year of relaunch.
Tanja champions collective ambition, building aligned teams and branded propositions that create value beyond profit. Her approach is grounded in the belief that strong relationships, clear positioning, and shared purpose are the foundations of long-term commercial success.
Robert Gatti
Footwear Design & Direction
Footwear Designer & Creative Director, Robert Gatti specialises in creating innovative, sustainable, and commercially impactful footwear. He translates material innovation, colour, and consumer insight into designs that balance performance, aesthetics, and market relevance.
His career spans global brands including Decathlon, Adidas, Anta Sports Products Limited, Puma, Reebok, New Balance, and Wolverine Worldwide, where he has combined creative vision with technical expertise to deliver scalable, consumer-driven collections.
Robert leads teams to integrate sustainable materials, advanced CMF strategies, and cross-functional collaboration, ensuring products perform on the athlete, resonate with consumers, and maintain integrity across production.
Based in Colorado, he draws inspiration from nature and culture, applying collaboration, iteration, and strategic thinking to craft footwear that drives long-term brand value and meaningful consumer impact.
Rachel Jefferson
Fashion & Circular Design
A circular designer specialising in future-focused concepts, innovative product development, and reuse-led systems. With over 13 years of experience across RTW, uniform, swim and activewear, homeware, and product design, Rachel creates with transparency and end-of-life thinking at the core, revaluing materials and reshaping systems to better serve people and planet.
After graduating with first-class honours in Fashion Design from Northumbria University, she developed her practice in London through roles at ASOS, Debenhams, and Sweaty Betty. There, she built commercially successful product franchises while deepening her expertise in supply chains, sourcing, and material innovation.
Since 2020, Rachel has worked independently, collaborating with cross-disciplinary clients including XTEP, Henry Holland Studio, Re.Line, and Curate & Rotate. Her work merges consumer insight with fibre innovation, resulting in projects presented at London Fashion Week, Clerkenwell Design Week, and Glastonbury Festival.
In 2022, she founded Label Hjem, a studio transforming post-consumer waste textiles sourced from the UK recycling system into contemporary collections. Through collaborations with HOKA, Helen Kirkum, and Salvation Army Trading Company, Rachel continues to challenge linear production models, unlocking creative and commercial value through circular design.
Annika Andersson
3D Design & Sampling
A senior fashion designer with over 25 years of experience across sport, casualwear, tailoring, knitwear, occasionwear, and accessories. Annika brings end-to-end expertise across the full design process, helping brands translate concepts into commercially successful and technically refined collections.
She has collaborated with international brands and retailers including Speedo, Marks & Spencer, Kickers, LC Waikiki, Red or Dead, Whistles, Joseph, and Coast. As a founding member of Coast, she helped scale the brand from inception to a 25-store retail presence, while her work at Speedo included developing apparel for Olympic athletes.
Today, Annika supports brands through digital design and sustainable development, using CLO3D and AI to visualise and refine collections with accuracy and efficiency. Trained by the official CLO3D team in Munich, she leverages digital tools to reduce physical sampling, minimise waste, and accelerate decision-making within the product lifecycle.
Alongside her consultancy work, she is a visiting lecturer at the London College of Fashion and has delivered CLO3D training internationally, including for the Saudi Arabian Fashion Council. Annika champions the integration of creativity, technology, and sustainability, enabling brands and emerging designers to build more innovative and responsible fashion systems.
Sophie Lane
Storytelling & Purpose
A multidisciplinary creative leader specialising in storytelling, brand messaging, and strategic communications, with a strong track record in creative and art direction. Sophie is passionate about putting people and the planet at the heart and driving positive change in the sustainable and ethical fashion landscape.
A strong storyteller, she connects businesses with their audiences through purposeful, strategic communications and brand strategy, strengthening customer engagement and building lasting relationships with partners.
She has worked with leading international clothing NGOs, purpose-driven brands, and manufacturers, including SOKO Kenya, to create visual and narrative content that embodies brand values, engages audiences, and shapes compelling narratives that bring product, purpose, and the journey to life. Her work helps businesses stand out, showcase innovative solutions, and resonate deeply with diverse audiences.
Alongside this, she is an active thought leader, speaking on sustainability and responsible fashion at industry panels and in select features, bringing insight, expertise, and perspective to conversations shaping the sector.
Euan Neale
Marketing & Transparency
Business Development & Brand Strategy Lead at Full Circle Creatives, Euan specialises in building brands that are transparent, accountable, and purpose-driven. He helps organisations connect with audiences—particularly Gen Z—through clear, authentic messaging and repeatable, responsible business processes.
With experience in D2C sales, CRM management, project development, and market research, Euan turns data and insight into actionable growth strategies. He ensures that marketing, communications, and brand development are aligned with values that matter to conscious consumers.
Having lived and worked across Hong Kong, Amsterdam, Lille, Bath, and London, he brings an international perspective, strong communication skills, and a collaborative mindset. He leverages expertise in SEO, SEM, visual storytelling, and data analysis to strengthen brand visibility while maintaining authenticity and accountability.
Driven by a commitment to transparency and ethical growth, Euan helps brands scale responsibly, embed clarity into their operations, and build meaningful connections with consumers who value honesty, purpose, and sustainable impact.
Joanne Jorgensen
Footwear & Innovation
An award-winning Materials Design Creative Director with over two decades of experience in fashion and footwear, Joanne specialises in sustainable materials innovation, helping global brands integrate circular thinking and zero-waste principles into commercially viable product design.
She led Nike’s London Footwear Materials Design Studio from 2014 to 2024, championing Flyknit, the brand’s zero-waste upper platform. During her tenure at Nike, she advanced material-led innovation at scale, demonstrating how performance, sustainability, and design excellence can coexist within global product ecosystems.
Her career began in New York with VF Corporation and PVH Corporation before expanding into the UK market, where she partnered with leading high-street brands to strengthen material strategy and product direction. Recognising the environmental cost of fast fashion, she co-founded a sustainable knitwear startup focused on longevity, quality, and responsible production.
Joanne combines creative leadership with executive coaching, advocating for interdisciplinary collaboration and human-centred design as catalysts for systemic change. Her work is grounded in a clear ambition: reducing the industry’s environmental footprint while proving that innovation and responsibility drive long-term value.