Turn traceability into real competitive advantage.
Strengthening fashion and sports brands through sustainability-led design and brand work, not just compliance.
Founded by Kerensa Neale, with three decades of experience building sustainable brands and products inside Nike, Adidas, ASICS and Decathlon.
Backed by a network of multidisciplinary experts with decades of experience in the worlds of fashion, sport, textile, brand and sustainability — meet the team.
How we help
Our hands-on consultancy services, spanning strategy, brand and product, help fashion, footwear and textile brands turn regulatory obligation into commercial opportunity, craft a brand story that holds up to scrutiny, and take product sustainability decisions with confidence.
Strategy · Brand · Product
Get in touch to discuss how we can help.
Built on a track record, not a promise
From inside Nike, Adidas and Decathlon
Shifted an entire range to 100% organic cotton at Nike, through minimal waste design with zero margin erosion.
Solved the problem litigation couldn't at Adidas: created Y-3, still running as fashion's longest-standing sport collaboration.
Repositioned and rebranded Decathlon, shifting from 85 sub-brands to one overarching brand, launched at the 2024 Paris Olympics.
Current projects
Jockey India, cutting waste and improving margin through smarter fabric use
Penna, building the first fully sustainable medical scrubs collection
Not sure where to start?
A 30-minute scoping call will tell you.